[London, October 25th - October 27th]

GIANTX and Samsung are set to make their mark on the gaming world with a uniquely tasteful collaboration at the first ever MCM X EGX event in October in London.

This activation stands as a testament to the synergy between two brands, driven by their shared commitment to enhancing gamer experiences and shaping the future of interactive entertainment.

Taglined as “ONE TAP”, the campaign encapsulates the spirit of the collaboration - the ease and efficiency of Samsung's gaming experience, emphasising that everything a gamer needs is available at their fingertips. Coupled with referencing the term for a perfect shot in gaming—a single, precise move that hits the target.

This dual meaning reinforces the idea that Samsung's gaming platform offers both precision and ease, making it the ultimate destination for gamers seeking a seamless and high-quality experience.

The booth will include:

- Multiple Samsung TV and mobile gaming stations
- Sonic themed space
- Play to win activities
- Prizes worth up to £3000
- Red Bull refreshments