HSBC UK news

The partnership aims to support a UK gaming and esports audience with financial education

The brands will work together to create content, events and activations with a goal of improving fans’ financial health

London: Wednesday 29th May: Global gaming and esports brand, GIANTX, is thrilled to announce its renewed partnership with leading banking and financial services provider, HSBC UK.

The second year of the partnership will see a continuation of HSBC UK’s tenure as the organisation's Official Financial Services Partner, focussing on improving the financial health of 18-34 year olds across the UK.

The partnership aims to tackle some of the barriers and stigmas that young people, particularly those of Gen Z, encounter in the world of finance. Theactivities in the coming year of the partnership will utilise GIANTX’s talent roster of competitive esports players and gaming content creators, who themselves are young professionals and entrepreneurs, to support the wider gaming and esports fan community in building better financial knowledge and leading financially healthier lives.

Luke Harper, Head of Partnerships, HSBC UK said: “We’re thrilled to be renewing our partnership with GIANTX.At HSBC UK we’re passionate about working with our partners to help young people and entrepreneurs build financial skills and make the most of their money. GX can help us to achieve that goal.”

Mark Carter,Chief Commercial Officer at GIANTX, said: “We’re delighted to have extended our partnership with HSBC UK for another year. Working with HSBC UK gives us a unique opportunity to support esports fans through meaningful financial education, giving them tools to expand their financial health knowledge and wellbeing while providing them with unique and not-to-be missed experiences.

“Year 1 of the partnership built strong foundations, and we are now looking forward to delivering even more great content, event activations and meet-and-greet talent opportunities to GIANTX fans.”

HSBC UK is one of a roster of high-profile partners at GIANTX that also includes a long-standing partnership with EE, as well as relationships with Opel, KitKat, Diesel, Maggi Fusian, Hot Wheels, PC Specialist, and others.

HSBC UK has a longstanding commitment to helping people build their financial health.1 In 2023 the bank helped more than 645,000 children and young people build financial skills through their partnerships and the HSBC UK Education Network.


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